To help wider adoption of 3D technology, RealD and other 3D supporters believe designer 3Ds could help broaden appeal for the growing technology.
The days of cheap, flimsy 3D glasses with extremely thin cardboard are long gone, but there is still much left to be done.
RealD currently provides throw away 3D glasses that are collected from movie viewers after they leave the theater. It’s possible to take the glasses home with you, but they are ugly as sin — something that must change in the future, according to supporters.
ReadD_3Dtease_0Prior to the December launch of Avatar, Gucci is expected to have at least one pair of 3D designer glasses available in time for the movie. Similar product launches are expected in the future as well, though specific announcement dates remain unknown.
For people who have bad vision — including myself — custom prescription glasses also are in the works. As a person who wears both contacts and regular glasses, the thought of having to put on 3D glasses atop my prescription glasses is extremely unappealing at the moment.
“I have two teenaged girls, and they don’t want to go on dates looking like they’re going to do some spot welding,” Fox Sports chairman David Hill said during the recent 3D Entertainment Summit.
As the number of 3D movies in theaters continue to increase — and the pending release of several 3DTVs in 2010 — means TV makers and fashion designers have to find a way to keep consumers happy. Are you interested in designer 3D glasses, or will anything that gets the job done?
